The name CITROËN with its incomparable logo has been synonymous with innovation, design, adventure and pleasure for almost a century. Its history is filled with countless facts that have left their mark on the European and world automotive industry. When engineer André Citroën started selling cars with his surname in 1919, he was already a specialist in mass production methods and automotive technology. He founded his first company in 1902 after completing his military service. He registered the patent for a gear cutting technique he had discovered in Poland, whose main characteristic was the shape of the teeth in ‘V’. In 1907 he discovered the auto industry when he agreed to help Mors, a troubled Paris-based carmaker, but famous for breaking speed records in the early 1900s. He accepted the challenge of recovering the company and began to work hard, reorganizing the workshops and defining new models. In a few years, Mors cars attracted more and more consumers, the financial situation improved and the company returned to profits.
In 1912, Citroën-Hinstin became a joint-stock company of CITRO engN gears. In the same year, on a trip to the United States, he visited Henry Ford’s factories and became familiar with the principles of organizing work in workshops. Like Henry Ford, he decided to produce a simple car model with strong popular appeal. It revolutionized the market by introducing the Type A 10CV in the year 1919. Manufactured already with series production techniques, the Type A was launched with complete bodywork including four stamped metal wheels with tires, spare tire, two headlights and a starting electric motor. The 5CV, for example, presented at the Paris Motor Show in 1921 and later dubbed ‘Trèfle’ (clover), was the first really popular series-produced car in Europe. It was in this same year that the company began to conquer other markets, exporting 3 thousand cars, largely to European countries. In 1923 his first subsidiary was opened in England. Convinced that the world would increasingly need automobiles, in 1924 the company opened a network of subsidiaries in Brussels, Amsterdam, Cologne, Milan, Geneva and Copenhagen to dispose of approximately 17,000 exported subaru outback car cover.
André Citroën was ahead of his time in the use of modern communication and advertising. In 1928, Citroën introduced the first all-metal vehicle in Europe. Between 1919 and 1934, he used various forms of communication available to publicize the brand and its products. Some examples include road signs, taxis, guarantee and insurance, spare parts, toys, lighting the Eiffel Tower with the word CITROËN, Europe’s largest shop – in Paris, as well as sponsoring expeditions to Asia and Africa with the intention to demonstrate the potential of their cars equipped with Kegresse traction systems to regions of hostile climates. The expeditions were an advertising success. The invention of the floating engine, which when placed on rubber sheets prevented vibrations from being transmitted to the car, developed in 1932, captured the imagination of André Citroën, who bought the exclusive license of its use in Europe. At first the cars became a success. But soon the competitors, who still used wood in the structure of their vehicles, began to adopt the new design. André did not have the opportunity to redesign the structure of his vehicles and they came to be seen as retrograde. Citroën sold large quantities despite the retro look of its cars, as the low cost and lightness of the models were its strongest points. This encouraged André to develop the Traction Avant , a car so innovative that there would be no competition at the time in motor racing. The model had three revolutionary features: the monoblock structure, independent suspension on the front tires and the front steering. The model was launched in 1934, and revolutionized the auto industry.
Manufactured for 23 years, from May 1934 to July 1957, its original model, the 7, quickly reached the mark of 300 vehicles marketed per day. Since launching the Type A 10CV, André had the vision to develop a version called the ‘delivery car’. He was convinced of the commercial potential of commercial vehicles and continued to develop them. The TUB model in 1939 and Type H produced between 1948 and 1981, anticipated the modern light commercial vehicles with traction in the front wheels, monoblock steel body, flat and low floor to facilitate the service of load, sliding side door, easy access and advanced position for the driver. With the passing of André Citroën, Pierre Michelin and Pierre Boulanger bought the company in 1940. During the German occupation of France in World War II, the company continued with its work, developing concepts that later came to the market through 2CV models (Deux Cheveux ) and DS (affectionately dubbed by frog-mouth). These have been widely criticized by contemporary journalists as radicals and even as avant-garde solutions for automotive design. This started a strange period of loyalty to CITRO ,N, usually seen only in brands such as Porsche and Ferrari, generating a kind of craving for cars by the Citroënistas, which would last almost two decades. With the end of the conflict, more precisely in 1948, the automaker launched the new 5CV model, a car that surprised Europe and became synonymous with popular car in France.
In 1955, CITROËN debuted the hydroactive suspension with a revolutionary design in its cars that would modify the world-wide design of vehicles. The decade of 60 was marked by the style and contemporary lines of the automaker. The constant-load hydropneumatic suspension, initially launched on the rear axle of the latest 15 Six model, has created new standards of comfort and efficiency. In 1962, this system saved the life of General Charles de Gaulle during an attack in Petit-Clamart. In 1970 it was launched by the company, a car like no other, with the participation of Italian Maserati: the ZM model with V6 engine and 170 horsepower. In the middle of this decade, the French automaker, which suffered major financial losses, largely because of the failure of the Comotor rotary engine, was weak and unable to fight against the collapse of the auto market that accompanied the 1973 oil embargo. This was a sign threatening of what was yet to come, and in less than a year the automaker was on the verge of bankruptcy.
The French Government, in the fear of mass layoffs, coordinated the negotiations that resulted in the merger between Automobiles Citroën and Automobiles Peugeotin 1976 , forming a single company called PSA PEUGEOT CITROËN . The successful merger was the salvation for both automakers. In 1981, James Bond, piloted a 5CV in the film ‘007 only for his eyes’, providing great visibility for French brand worldwide. In 1991 the automaker inaugurated a factory in China, entering a huge consumer market, and soon after, it launched the Xantia model, a car that combined comfort and modernity. In the following years the company launched numerous successful models such as Berlingo; the Xsara, which benefited from a successful aesthetic, becoming the precursor in its segment; the compact C3; the Xsara Picasso sedan, a minivan sedan, which was introduced with a wonderful commercial called ‘Robot’; the C5, which was launched with great pomp, highlighting, mainly, the technological features and comfort of the vehicle; and the state-of-the-art C8, the latest generation of high-tech vans positioned at the top of the line of all-purpose vehicles and essentially family-friendly.
2019 – CITROËN C1 URBAN RIDE
Despite the uncertain future that the Citroën C1 has ahead, the small urban model can boast more than one million units sold worldwide since 2006. During the year 2018 more than 51,000 C1 units were sold in Europe. Citroën is currently working for its launch in China, a market that may be crucial to ensure its continuity. Although the PSA Group and Toyota decided to break their collaboration agreement for the development of ‘urban triplets’ (Peugeot 108, Citroën C1 and Toyota Aygo) this does not mean that current models will be left out. Citroën decided to welcome the spring in Europe by introducing a new and interesting special edition in the Citroën C1 line. The Citroën C1 Urban Ride is back. Last spring Citroën already marketed this special edition. For this year of 2019 it makes a new act of presence and presents both an exterior finish and a specific interior. All this tempered with a complete equipment of series, especially at technological level.
Taking a look outside the new Citroën C1 Urban Ride comes a body painted in the new Scarlet Red color. This tonality combines with Black Frosted details, external Lipguard exterior mirror housings and 15-inch alloy wheels Planet Black. Inside the Citroën C1 Urban Ride comes a passenger compartment that shows a new Urban Ride Collection fabric upholstery in two colors, Gray and White, with red accents. In addition, the rugs feature the Urban Ride logo. The Porcelain White panel becomes one of the most striking elements of the entire interior. This is combined with the frames of the side air vents in Brilliant Black. For the creation of this special edition was taken as the starting point the highest level of finish that can be found in the line of the Citroën C1. This is the Shine finish. In this way, the standard equipment is quite complete. It features among other things Bluetooth, USB connection, 7.0-inch touch screen and enhanced Mirror Screen compatibility to use Apple CarPlay, Android Auto and Mirror Link. Under the hood of the new Citroën C1 Urban Ride is a 72-hp 1.0-liter VTi petrol engine, coupled with a five-speed manual transmission and a front-wheel drive system. Complies with Euro 6d-TEMP standard.
2019 – CITROËN C3 AIRCROSS #INSPIREDBY
Since its launch in October 2017, more than 120,000 units of the Citroën C3 Aircross have been sold. The French B-SUV has a remarkable popularity, but despite that, is far from its ‘cousin brother’ Peugeot 2008. However, Citroën wants to celebrate at a high level the sales figures collected during that time. For this has launched in Europe an interesting limited edition, the new Citroën C3 Aircross #InspiredBy. Only 250 copies of the Citroën C3 Aircross #InspiredBy will be available. The exterior can be customized with up to 85 possible combinations, starting with 8 body colors and 3 ceiling colors. The tone of the ceiling is also the same in the roof bars, rearview mirror housings, headlight frames and in the centers of the wheels.
In addition to the customization levels, another advantage of the new Citroën C3 Aircross #InspiredBy is its excellent equipment-price ratio. It also features ‘Ever 4’ 17-inch diamond alloy wheels with Mud & Snow tires. Leaving the outer part and entering the passenger compartment, an atmosphere appears with touches of the color Orange. The standard equipment of the new Citroën C3 Aircross #InspiredBy is quite complete. Among its endowment are interesting elements such as the tinted glass panoramic ceiling, the ramp assistant, the Grip Control traction system and the touchscreen to duplicate multimedia content and Smartphone applications. It also features 3D-connected navigation with real-time traffic information. Regarding the mechanical part, under your hood we will find a 110 hp PureTech S & S 1.2 gas engine and 205 Nm of maximum torque associated with a six-speed EAT6 automatic transmission and a front-wheel drive system. Thanks to this mechanics it is able to accelerate from 0 to 100 km / h in less than 11 seconds and reach a top speed of 183 km / h. It announces an average consumption of 15.7 km / l and CO2 emissions of 126 g / km.
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